Once in a century, industry experiences a technological breakthrough that is truly revolutionary and changes not only the way we think, but the way things are done. For oral care that time is now.
In the 1980s in New Orleans, Louisiana, Dr. Tetsuo Nakamoto of the Louisiana State University School of Dentistry and Dr. Malektaj Yazdani collaborated on research, analyzing the effect of caffeine on pre-natal bone growth. Because of their research, we know now that pregnant women shouldn’t ingest caffeine because it stunts the bone development of the growing baby. As that research portfolio grew, variant molecules of caffeine were studied, namely theophylline (found in tea) and theobromine (found in chocolate). The original hypothesis proposed that all members of this molecular family, called methylxanthines, would have a similar effect, being harmful to teeth and bone development.
Amid collaboration in the 1990s with Mr. Alexander Falster and Dr. William Simmons, Jr. from the University of New Orleans’ Geology and Geophysics department, we discovered that though caffeine does decrease enamel crystal size, theobromine has the opposite effect. To reiterate, instead of theobromine having a shrinking effect on enamel crystals as expected, we discovered an increase in enamel crystal size under theobromine exposure. This was an unexpected discovery that unveiled a property in cacao previously unknown and revealed an ironic truth: a component of chocolate actually enhances enamel strength.
In 2007 Dr. Nakamoto was joined by Mr. Joseph Fuselier and together they founded Theodent, a new oral care company intending to disrupt an industry starving for innovation. After a few years in product development, Theodent Classic & Theodent 300 toothpastes were unveiled in January of 2012. Theodent Kids toothpaste was born the following year, completing the Theodent family. Theodent launched in Whole Foods Markets across the United States and has continued to expand distribution since.
Jantzen Hubbard joined the team in 2011 developing operational, sales, & marketing mechanisms to grow the brand.
Since its launch in 2012, Theodent has grown its distribution in the United States, Canada, United Kingdom, Russia, the Czech Republic, Hong Kong, China, United Arab Emirates, Iraq, South Africa, and in other countries.
Oral health is so important for every single person on the planet. Dental caries (cavities) is the only human disease that affects literally every person alive. The truth is, fluoride has been a common additive in toothpaste for a century. Though it is common, we continue to learn that fluoride can be harmful to the human body in a number of ways. It’s time to have a higher expectation of safety and efficacy in toothpaste. The era of fluoride is over. Safer and more effective products are here, with Theodent’s technological innovation leading this revolution in oral care.
Experience the world’s premiere toothpaste for yourself, today.